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The Sugar Mama

is dedicated to advancing the 

careers of Canadian creatives

The Sugar Mama TV series is an unscripted television series that follows a group of passionate creatives who attempt to win the attention of a philanthropic Boomer. The one who impresses her the most will turn their artistic dream into reality with a $100,000 windfall.

Inspired by nature, resilience and heart

Creatives will be working in a world of secluded luxury in southern Alberta. They'll be pushed to creative extremes - but remarkable talent alone won't cut it. They must also demonstrate exceptional character, and overcome personal challenges and resilience. What will they do to receive The Sugar Mama's money?

Featuring diverse voices and perspectives

Representing a diverse group of artists, The Sugar Mama will feature 12 creatives from different disciplines such as visual artists, performers, musicians, poets and other creative fields.​

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The Sugar Mama welcomes and encourages members of groups and creatives of equity deserving populations to apply.

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The creatives will share unique stories and inspire viewers to explore their journeys and support others in fulfilling their dreams.

Land Acknowledgement

The Sugar Mama TV series team respectfully acknowledges that our place of work is within the ancestral, traditional and unceded territory and home to many Indigenous people across Turtle Island. We honour and acknowledge Moh’kinsstis, and the traditional Treaty 7 territory and oral practices of the Blackfoot confederacy: Siksika, Kainai, Piikani, as well as the Îyâxe Nakoda and Tsuut’ina nations, the Otipemisiwak Métis Government, District 6 (Moh'kins'tsis - Calgary) and all people who make their homes in the Treaty 7 region of Southern Alberta.


The Sugar Mama TV series team is grateful to have the opportunity to live on this land and pay respect to the elders past and present. The Sugar Mama TV series team respects the Indigenous peoples who draw their ancestral lines from this land.

We also acknowledge the legacy of colonization embedded within the technology, structures and ways of thinking that we use every day. We are able to communicate with you using equipment and high-speed internet which is not available in many Indigenous communities.

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