We are in the transformation business and love is at the root of our work.
We are passionate about supporting people in pursuing their dreams. We believe that all people are multi-faceted and gifted in unique ways. We create a respectful, safe environment where the next generation can explore, discover and express their greatness and give of themselves. Everyone involved in The Sugar Mama TV from production to cast to crew freely expresses enthusiasm, empathy and gratitude.
To create, produce and distribute an unscripted television series where talented Creatives manifest Who They Are.
The Sugar Mama is in the business of making the world a more joyful, loving place.
Generosity We give freely of our heart, head and hands by being kind, caring and empathetic.
Authenticity We are provocateurs who live and work whole-heartedly.
Inclusion We are inclusive of people of all genders, races, cultures, body types, faiths and abilities.
Integrity Our words and actions align. We do the right thing even if it requires additional resources.
People First We prioritize the well-being of everyone involved in the show and see each person as a whole human being.
The Sugar Mama
The Sugar Mama is dedicated to advancing the careers of Canadian artists through mentorship, business advice and a chance to receive $100,000 for one creative to pursue their artistic career.
Unscripted lifestyle documentary series
A group of twelve creatives from a variety of fields will participate for a chance to receive $100,000 from The Sugar Mama.
Creatives from various art disciplines, backgrounds and experiences will be faced with challenges in each episode that will push personal boundaries and their technical and innovative skills to the limit.
Participants will be mentored and have opportunities to develop, learn and build their skills. All participants will receive honouraria and one will receive $100,000.
Each episode will spark the imagination and creativity of twelve passionate personalities who will share their creative art form and inspire viewers to explore and bring imagination into every aspect of their lives.