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The Sugar Mama is searching throughout Alberta to cast twelve Gen Zs and Millennials in a new unscripted television series. If you are a talented, passion-driven visual artist, actor, performer, stand-up comic, writer or musician; or specialize in a creative field, The Sugar Mama wants to hear from you!

Twelve creatives will be selected to participate for a chance to receive $100,000 to advance their artistic career. All participants will receive honouraria


This series will represent diverse voices and perspectives. Members from the 2SLGBTQ+ and BIPOC communities are encouraged to apply.



  1. Applicant must be a Canadian citizen or permanent resident and reside in Alberta.

  2. Must be between the ages of 18 – 42 as of January 1, 2023, to apply.

  3. Must be available for filming on Wednesday, May 10 to Thursday, May 25, 2023.

  4. Upload a 60 to 90-second video in landscape format telling us why you want to be on the show.

  5. To apply, please complete the following Online Application. Applications must be received online via upload of this online application form. 

Deadline to submit your application is Tuesday, February 28. 2023 at 5 pm, MST. *

Confidentiality Agreement and Release (Casting Terms of Service)

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